Wednesday, May 8, 2013

FDA to Investigate "Any and All" Caffeine Added Products

Mayor Bloomberg is probably skipping around his office throwing confetti and thanking whatever god(s) he thinks are on his side.  The federal government is stepping in and taking the first step towards another NYC style banning.  This time....caffeine.

Reason Magazine and others are reporting that the FDA has announced they will begin investigating caffeinated products.  Not energy drinks.  Not caffeine gum.  But EVERY caffeine added product.

That's right.  The FDA will, in fact, be investigating energy drinks and caffeine gum.  But they will also be investigating Diet Coke and Mountain Dew.  They will investigate the coffee drinks that have an "extra boost" in them.  They will investigate products that you didn't even realize had a little caffeine added to them.

And, let's be real about what the outcome will be here.  This is the government.  Even worse, this is the FDA, one of the most sold out areas of the government.  A government agency that makes decisions based on many, many things other than what's acceptable for our people.

This will end badly.  I fully anticipate that the FDA will step in and put severe limits on how much, if any,
caffeine can be added to a product.  You know, because we are fully incapable of deciding what we want to consume.

And if this happens, you need to be ready for the price of coffee to jump up drastically.  This will happen for two reasons.  First, if caffeine limitations will be in place for products that artificially add them, them consumers will be forced to turn to coffee for their caffeine.  Supply and demand will dictate that the price of coffee will go up.

Second, coffee is the major source of caffeine for caffeine added products.  When coffee producers remove caffeine from coffee to make decaffeinated coffee, they sell that caffeine to other companies to add to their sodas and energy drinks, etc.  Without the revenue generated from selling as much of that caffeine off, then the price of coffee will have to be raised to compensate.

Pay attention to this as it develops, folks.  There's a whole lot more freedom of choice that's about to be limited...again.  Yay.  Go government.

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